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Good managers at every level understand the importance of strategic thinking
and systematic planning. Yet, studies show that half of the time
executives across every industry fail to turn their best-laid plans into visible
successes.
That’s a critical breakdown. Over the last 40 years, a whopping
83 percent of corporate slowdowns were not triggered by outside forces (like
the economy) but instead were caused by internal, controllable issues that got
little or no follow-through.
In It’s Not What You Say... It’s What You Do – How Following
Through at Every Level Can Make or Break Your Company, bestselling business
author Laurence Haughton identifies the flawed processes that cause great ideas
and breakthrough strategies to slip through the cracks.
Then, drawing on real life examples from companies like IKEA, Level 3 Communications,
Charles Schwab, The Wall Street Journal, Time-Warner, Yellow Roadway and scores
of entrepreneurs covering every industry, Haughton explains precisely how managers
can close the gap between what their organization sets out to accomplish and
what actually gets done.
Over the last decade business has tried every quick fix and slick accounting
scheme to get a leg up on the unrelenting competition. None of it has had sufficient
staying power and some of the maneuvers have landed businesses (and more than
a few executives) in hot water. Now it’s time to get back to basics and
stem the waste of resources, improve productivity, and prevent the costly mistakes
with Laurence Haughton’s IT’S NOT WHAT YOU SAY… IT’S
WHAT YOU DO.
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